One of the most distinctive automotive designs of the prewar era, the 1940 Ford
line possesses a style and flair that has made it a favorite among collectors,
street rodders and customizers for generations. Designed by “
Bob”
Gregorie under the direction of
Edsel Ford,
the 1940 Ford models displayed the smooth, flowing lines of the revolutionary
Lincoln-Zephyr.
The 1940 Ford line was a careful refinement of sound basic design. The single
element vee-shaped grille of 1939 was broadened for better engine cooling, with
separate grille elements located on each side. The headlights, mounted within
the front fenders, received chromed oval housings incorporating parking lights.
A change to sealed beam headlights finally eliminated the persistent problem of
moisture degradation and improved driver visibility. The interior was also
updated, with the former wood-grained dashboard treatment giving way to a more
modern maroon and sand two-tone finish, complemented by an attractive two-spoke
steering wheel.
Mechanically, the 1940 Ford was nearly identical to the previous year’s model,
and as such, incorporated Lockheed’s hydraulic braking system. The standard
engine for the Deluxe models was the famed 221 cubic inch Flathead V8, rated at
85 horsepower and coupled to a three-speed manual transmission. Technically, a
significant change was the relocation of the gearshift lever from the floor to
the steering column, which improved front seat legroom.
Finished in a beautiful blue, the 1940 Ford Deluxe Coupe offered here benefits
from several interesting touches. The Flathead engine is equipped with a number
of period performance upgrades, including Offenhauser aluminum cylinder heads
and a Fenton intake with pair of Stromberg carburetors. A dual exhaust system,
original Ford DeLuxe hubcaps with wide white wall tires and complete with an
optional heater.
All in all, this 1940 Ford Deluxe Coupe is a very interesting and
well-maintained example of timeless and attractive styling, combined with
period speed equipment.
