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1969 Mercury Cougar XR7 428 Cobra Jet

  •  Can Am Championship Award Car
  •  Documented 1 of 1
  •  Complete Nut and Bolt Rotisserie Restoration
  •  Driven by Dan Gurney

Legendary Motorcar is very proud to offer for sale this 1969 Mercury Cougar XR7 428 Cobra Jet.

In 1969 the muscle car war was in full swing. Wishing to remain competitive and sell more cars the Lincoln Mercury division of Ford Motor Company came up with a slogan for 1969 to push a sportier image. This advertising strategy was coined the “Streep Scene”, meaning the combination of “street and strip”. This theme was to join the 1969 Mercury model line up through the USA auto show circuit that year. With its Mustang under pinnings the cougar led the performance portfolio, and with certain options selected it could be a terror on the street or strip. Mercury was still a more upmarket car catering to a different clientele than the Mustang ever would. Keeping this ideal but injecting performance resulted the offering of the 428 Cobra Jet engine as well as the XR-7 luxury equipment package. When combined with a Convertible body style mercury was able to offer a grand touring, luxurious convertible in the tradition of the world’s best GT convertibles. Full of style and presence, loaded with luxuries, and more than enough Jam to deal with any number of posers at the traffic light. The 1969 Mercury Cougar XR-7 with 428 CJ Ram Air led the way for those looking for a more refined muscle car experience.

This 1969 Mercury Cougar XR7 CJ 428 is significant in multiple ways. Being an XR7 package car, it is already rare, but with the 428 Cobra Jet Ram Air engine, it becomes one of only 127 ever built. After you factor in paint code, interior trim, top color, transmission, and air conditioning, this Cougar becomes 1 of only 1 ever produced. To make this Cougar even more special, it was taken on a trial run at Laguna Seca by none other than Dan Gurney. This 1969 Cougar is also a verified Can AM Racing Champion Award car, by proof of the dealer invoice being an internal sale with the special notation at the bottom reading “Can Am Champ Award”. This Cougar has benefited from a complete nut and bolt, no expense spared restoration by a recognized Cougar expert and shows today as beautiful and correct as it was when it left the factory. The paint shines  and shows beautifully while the interior is essentially brand new. The underside, under close inspection, one will see the great lengths and attention the car received during the restoration.  Proper red oxide primer with body color overspray, fresh hardware, paint dabs, chalk markings and stickers are all present. The power top zips up and down like it did the day after completion, and the power steering and brakes make this Cougar a dream to drive. The automatic transmission is effortless and smooth and of course, the 428 Cobra Jet engine powers and shouts like brand new as well.


Simply put, there is no other 1969 Mercury Cougar XR7 428 CJ like this one. This is a very special one of one car that was also the Can Am Champion Award car. With a connection to Dan Gurney, this Cougar becomes even more special and likely the most important and collectible of any.  This is an extremely unique, rare, and desired muscle car complete with full documentation and in outstanding restored condition.



We offer flexible financing and leasing options for both USA and Canadian clients. Legendary Motorcar Company specializes in classic and exotic vehicle acquisitions, sales, consignments, global sourcing, restorations and collection management since 1985. www.legendarymotorcar.com Follow us on Facebook, Twitter, You Tube and Instagram. Tune in to Legendary Motorcar the TV show, on BNN Business News Network in Canada and Velocity Network in the USA.

For Canadian Residents, Price + Applicable Taxes + Applicable Licensing Fees. All Prices in USD's.

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