$125,000 USD

 Click any thumbnail below to display the 1969 Mercury Cougar XR7 428 Cobra Jet slide show.

 Back to All Vehicles for Sale  Print this Page  Email this Page

1969 Mercury Cougar XR7 428 Cobra Jet

  •  Can Am Championship Award Car
  •  Documented 1 of 1
  •  Complete Nut and Bolt Rotisserie Restoration
  •  Driven by Dan Gurney

Legendary Motorcar is very proud to offer for sale this 1969 Mercury Cougar XR7 428 Cobra Jet.

In 1969 the muscle car war was in full swing. Wishing to remain competitive and sell more cars the Lincoln Mercury division of Ford Motor Company came up with a slogan for 1969 to push a sportier image. This advertising strategy was coined the “Streep Scene”, meaning the combination of “street and strip”. This theme was to join the 1969 Mercury model line up through the USA auto show circuit that year. With its Mustang under pinnings the cougar led the performance portfolio, and with certain options selected it could be a terror on the street or strip. Mercury was still a more upmarket car catering to a different clientele than the Mustang ever would. Keeping this ideal but injecting performance resulted the offering of the 428 Cobra Jet engine as well as the XR-7 luxury equipment package. When combined with a Convertible body style mercury was able to offer a grand touring, luxurious convertible in the tradition of the world’s best GT convertibles. Full of style and presence, loaded with luxuries, and more than enough Jam to deal with any number of posers at the traffic light. The 1969 Mercury Cougar XR-7 with 428 CJ Ram Air led the way for those looking for a more refined muscle car experience.

This 1969 Mercury Cougar XR7 CJ 428 is significant in multiple ways. Being an XR7 package car, it is already rare, but with the 428 Cobra Jet Ram Air engine, it becomes one of only 127 ever built. After you factor in paint code, interior trim, top color, transmission, and air conditioning, this Cougar becomes 1 of only 1 ever produced. To make this Cougar even more special, it was taken on a trial run at Laguna Seca by none other than Dan Gurney. This 1969 Cougar is also a verified Can AM Racing Champion Award car, by proof of the dealer invoice being an internal sale with the special notation at the bottom reading “Can Am Champ Award”. This Cougar has benefited from a complete nut and bolt, no expense spared restoration by a recognized Cougar expert and shows today as beautiful and correct as it was when it left the factory. The paint shines  and shows beautifully while the interior is essentially brand new. The underside, under close inspection, one will see the great lengths and attention the car received during the restoration.  Proper red oxide primer with body color overspray, fresh hardware, paint dabs, chalk markings and stickers are all present. The power top zips up and down like it did the day after completion, and the power steering and brakes make this Cougar a dream to drive. The automatic transmission is effortless and smooth and of course, the 428 Cobra Jet engine powers and shouts like brand new as well.

Simply put, there is no other 1969 Mercury Cougar XR7 428 CJ like this one. This is a very special one of one car that was also the Can Am Champion Award car. With a connection to Dan Gurney, this Cougar becomes even more special and likely the most important and collectible of any.  This is an extremely unique, rare, and desired muscle car complete with full documentation and in outstanding restored condition.

We offer flexible financing and leasing options for both USA and Canadian clients. Legendary Motorcar Company specializes in classic and exotic vehicle acquisitions, sales, consignments, global sourcing, restorations and collection management since 1985. Follow us on Facebook, Twitter, You Tube and Instagram. Tune in to Legendary Motorcar the TV show, on BNN Business News Network in Canada and Velocity Network in the USA.

For Canadian Residents, Price + Applicable Taxes + Applicable Licensing Fees. All Prices in USD's.

You Might Also Like…

Photo of '69 Mustang Shelby GT350 1969 Shelby GT350 - Completely Original

Photo of '69 GTO Ram Air IV 1969 Pontiac GTO Judge RAM AIR IV - 4 Speed, Nut-and-Bolt Restoration

Photo of '70 GSX Stage 1 1970 Buick GSX Stage 1 - Numbers Matching 455 Stage 1, Frame Off Restored, Fully Documented

Photo of '69 Mustang Shelby GT500 Super Cobra Jet 1969 Shelby GT500 SCJ For Sale - Numbers Matching Engine, Special Order Grabber Orange

Related Blog Posts…

Have a question about this car?

Required to prevent spam

Latest Blog Posts

Featured Photo

LMC Season 3 Airing on BNN

 Wednesday, February 15, 2017     LMC     LMC News

Season 3 of “Legendary Motorcar” will air in Canada on BNN on Monday February 20th 2017 at 7:30PM! There will be a “Legendary Motorcar” marathon on BNN starting at 6:30AM on Monday February 20th and will continue all day! Episodes of season 3 will continue to air on Velocity in the US at various times. Stay tuned for updates about season 4, which will be airing in April 2017.

Read More

Featured Photo

LMC at the CIAS

 Thursday, February 2, 2017     LMC     Industry News LMC News

Legendary Motorcar will have several cars on display at this year's Canadian International AutoShow from February 17th to 26th!

Read More

Featured Photo

LMC Attending Cavallino 26

 Tuesday, January 17, 2017     LMC     Industry News LMC News

LMC will be attending Cavallino 26 and will be in the Palm Beach area from January 27th to the 31st. We will be filming an episode of Legendary Motorcar and are looking for interesting cars to feature. If you have an interesting car and think it could be on our show, please contact us immediately at 905-875-4700 or

Read More

Read our Blog